Laura Soulios had had enough of that.
“I didn’t set out to create the business I have now,” she says. “But over time, I kept seeing the same problem: women over 30 chasing quick fixes… yet still feeling bloated, tired, aged, and disconnected from their bodies.”
She heard it constantly in the treatment room: women coming in for laser hair removal, facials, skincare regimens. They left with smoother skin, sure. But underneath: burnout, hormonal chaos, a metabolism stuck in molasses, and the quiet, aching fear that maybe this is just what aging feels like.
Soulios had spent 20 years in medical esthetics and gone through her own transformation—a full-body recalibration that involved building muscle, balancing hormones, shedding weight, and ultimately stepping in front of the camera as a fitness model. But more than that, she understood that the body doesn’t operate in silos. You can’t treat the skin and ignore the gut. You can’t “tone” without fuel. You can’t starve your way to vitality.
So she threw out the wellness rulebook and built something else entirely.
Her company, Body Tuned By, aims to go a lot further than just skin-deep. It’s a full system built for women over 30 who are done being told their fatigue is just “life” and their weight gain is just “hormones.” At the heart of it is her Greek Goddess Experience—a clinical-meets-metabolic program that combines evidence-based skincare, hormone-supportive strength training, and nutrition that’s rooted in science.
“From both science and experience, I know true transformation doesn’t come from a single treatment—it comes from treating the entire system: skin, hormones, strength, and mindset,” she says.
And while the physical changes her clients experience are pivotal, that’s not the whole story. Soulios offers something more rare: emotional validation in an industry that often forgets it matters. “I don’t just coach, I walk beside my clients,” she says. “Most of the women I work with have felt dismissed, overwhelmed, or told their symptoms are just ‘part of getting older.’”
That’s where she does her best work: at the point where the medical system throws up its hands and the wellness world starts selling snake oil. She doesn’t offer magic, but she does offer outcomes. Her method blends clinical structure with something women rarely find in healthcare: being taken seriously. “I meet them with science and empathy. I don’t sugarcoat what works, but I never shame them, either,” she says.
It’s that combination—truth without condescension—that spells “client loyalty.” They come for the results: clear skin, less bloat, better energy, tighter muscle, confidence. But they stay because they finally feel like someone understands how their body works, and how to support it without punishment.
For entrepreneurs trying to enter the wellness space, she offers a warning: don’t mimic, don’t perform, don’t chase virality. Start by solving the actual problem.
“Don’t get caught up in what everyone else is doing. Social media can make it feel like you’re always behind or in competition, but your lane is yours for a reason,” she says. “Compare yourself only to your past self: Are you growing? Are you becoming the version of you who can lead others?”
And when in doubt, stay consistent. Not trendy. Not flashy. Just clear. “Get results first. Show people what’s possible. And above all, stay consistent. Consistency over perfection. The money and momentum follow the mission, so get crystal clear on why this matters and who you’re here to help.”
That clarity shows in her clients—and in her own body of work. She’s not trying to be the face of wellness. She’s trying to change what wellness even means. Because women don’t need more advice. They need someone who’s actually paying attention.
