The Story

a brand Built to Work as Hard as You Do

The Brand Story

REVENUE is for the self-made. The never-satisfied.

REVENUE is built on the same principles that drive our community—grit, focus, and a relentless standard for excellence. You put in quality work. We match it with quality gear. Every stitch, every fabric choice, every design detail is intentional—because we know what it takes to build something real.

REVENUE Founder Kyle Hosick

Behind The Brand

the uniform of the relentless.

In 2024, after more than two decades running a successful advertising and marketing agency, REVENUE founder Kyle Hosick designed a simple black t-shirt to give to his agency clients. He put the word REVENUE across the chest, and the agency logo on the sleeve. After all, every client the agency worked with hired them for one reason, increasing revenue. It was clean, purposeful and it said everything without trying too hard.

When Hosick wore the first sample out on the streets, it stopped someone in their tracks. “Where’d you get that?” And just like that, he knew—this wasn’t just agency merch. This could be so much more.

“In business, whether you’re an entrepreneur, creator, or in sales, revenue is king. The harder you work and the more sweat you put into developing your business, revenue is the key indicator of success,” Hosick says. “High achievers expect quality out of themselves—they’re driven to produce quality work—and so is REVENUE. Nothing overly ‘flashy’ or ‘gaudy,’ just simple designs that look the part and live up to expectations.”

REVENUE isn’t a logo. It’s a badge of honour. Simple. Real. Earned.

Our Mission

Quality Is Everything

REVENUE matches your hustle. Every drop reflects the culture we’re building—one that’s all about the work. Expect comfort that keeps up with your every move. Expect design that never compromises on style, because we know you don’t either.

From quality materials to subtle yet intentional design elements, every piece is meant to go as hard as you do. We didn’t just design executive streetwear. We built statements. Every product reps who you are—focused, fearless, playing to win. Built-in luxury with a killer edge, so you can walk in the room knowing the work you put in is already being recognized.